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Times are changing and what used to work being competitive as a wedding photographer ten years ago won’t necessarily cut it today. Not only has the market become completely saturated in many places, with a lot more wedding photographers to compete with, but developments in technology and the way we market our businesses have also changed.
In this podcast episode, I’ll chat about some of the things that I’ve been doing in the last decade that are still relevant now, including collecting reviews from your clients, building relationships with other vendors and ensuring your website is SEO optimized. But we’ll also talk about some of the marketing strategies and mindsets that just won’t work in 2018 versus 10 years ago.
If you’re thinking you just want to take your time and go with the flow when it comes to building your business, then get ready to be left behind. There are so many ambitious and committed photographers out there who are willing to really take their business by the horns and will easily pass you by.
When it comes to advertising and finding prospective couples, relying on word-of-mouth or referrals from family and friends is also not going to cut it. Being active on social media, having your website fully optimized for SEO and actively networking with other wedding professionals is what’s going to get your name out there and get you bookings.
With so much competition, it’s also getting much more difficult to raise your prices as there’s probably another photographer that’s just as good whose willing to shoot for less. So I’ll share with you some of my tips on being competitive as a wedding photographer and how to market your business while staying relevant in today’s world.
Watch my FREE video explaining how I made $150k+ in the second year of my wedding photography business.