WPP 154 - What is your competitive advantage as a wedding photographer?

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After a rough week of being knocked back by four prospective couple inquiries, I thought it would be appropriate to chat about what we’re doing as wedding photographers to ensure we stand out.

If you’re in a competitive market like I am in Southern California, chances are there are hundreds (if not thousands) of other very talented wedding photographers with lots of experience that you’re competing against.

What is about you that makes you unique from all the others and what’s your competitive advantage that would make prospective couples select you over someone else?

While it can be frustrating and demoralizing to be knocked back after receiving inquiries from prospective couples or even having a meeting with them, we need to pick ourselves up and regroup.

Do you need to work more on your branding or spend time honing your photography skills or perhaps you need to invest more money in advertising so that couples can find you at all!

Rather than dwelling on the defeat, it’s a great opportunity to reanalyze what’s working and what’s not working in your wedding photography business to ensure you’ll secure bookings in the future.

Looking to become a full-time wedding photographer?

Watch my FREE video explaining how I made $150k+ in the second year of my wedding photography business.

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